One Third Of A Century Of Banking Service
An advertisement from The Idaho Statesman for the Boise City National Bank. While Boise City National was not the oldest bank in the city, it was regularly the largest in terms of investments. This advertisement capitalizes off that success by combining it with the bank’s long-term commercial existence, connecting longevity with stability. Notice towards the bottom how “United States Depositary” is mentioned. This was a common marketing tactic for national banks, as they were under the responsibility to house any federal assets, usually precious metals, and saw that as a prestigious marketing ploy to attract customers.
| Source: “One Third Of A Century Of Banking Service” The Idaho Statesman, January 4, 1920. The Idaho Statesman Archives, Courtesy of Newspapers.com.https://is.gd/1HhbPe.